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|a Sallenave, Jean-Paul
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| 245 |
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|a Marketing :
|b de la idea a la acción /
|c Jean-Paul Sallenave.
|
| 260 |
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|a México, D. F. :
|b Editorial Trillas,
|c c1999.
|
| 300 |
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|a 530 páginas :
|b ilustraciones ;
|c 23 cm.
|
| 500 |
|
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|a Incluye índices de marcas y analítico
|
| 505 |
0 |
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|a Qué desea el consumidor? -- Existe un mercado? -- Qué desa la empresa? -- La mercadotecnia en acción -- Glosario español - inglés
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| 650 |
1 |
7 |
|a Comportamiento del consumidor
|2 Armarc
|
| 650 |
2 |
7 |
|a Técnicas de ventas
|2 Armarc
|
| 650 |
2 |
7 |
|a Mercadeo
|x Administración
|2 Armarc
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|y BOOK
|z Transv. 1A No. 42-244 Ibagué
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|z Transversal 1A No. 42 - 244, Ibagué
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