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|a Cruz Mecinas, Leonel
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|a Mercadotecnia exprés.
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4 |
|b Comprender la importancia de la investigación de mercados. Relevancia intangible de las marcas y avisos comerciales. Valor estratégico de la publicidad y la promoción de ventas
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| 260 |
|
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|a México, D. F. :
|b Editorial Trillas,
|c 2008.
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| 300 |
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|a 144 páginas :
|b ilustraciones ;
|c 23 cm.
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| 500 |
|
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|a Incluye índice analítico
|
| 505 |
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|a Investigación de mercados -- Diseño de producto -- Canales de distribución -- Promoción de ventas -- Publicidad -- Ventas -- Relaciones públicas
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|a Mercadeo
|x Administración
|2 Armarc
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|a Análisis de mercadeo
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