Investigación de mercados /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Spanish English |
| Published: |
México, D.F. :
Pearson Educación de México,
©2008.
|
| Edition: | Quinta edición |
| Subjects: | |
| Notas Contenido: |
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MARC
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| 041 | 1 | |a spa |h eng | |
| 082 | 0 | 4 | |a 658.83 |b M249i |2 23 |
| 100 | 1 | |a Malhotra, Naresh K. | |
| 245 | 1 | 0 | |a Investigación de mercados / |c Naresh K. Malhotra ; traducción María Elena Ortiz Salinas. |
| 250 | |a Quinta edición | ||
| 260 | |a México, D.F. : |b Pearson Educación de México, |c ©2008. | ||
| 300 | |a xxxiv, 879 páginas en varias paginaciones : |b ilustraciones ; |c 27 cm. | ||
| 500 | |a Incluye índice alfabético | ||
| 505 | 0 | |a Introducción y fases iniciales de la investigación de mercados -- Preparación del diseño de la investigación -- Recolección, preparación, análisis y presentación de los datos -- Casos integrales y casos integrales en video -- Tablas estadísticas | |
| 534 | |p Título original |t Marketing research | ||
| 650 | 1 | 7 | |a Mercadeo |x Investigaciones |2 Armarc |
| 650 | 2 | 7 | |a Mercadeo |x Administración |2 Armarc |
| 650 | 2 | 7 | |a Análisis de mercadeo |2 Armarc |
| 700 | 1 | |a Ortiz, María Elena |e traductor | |
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