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|a Angulo R., José Gregorio
|e autor
|
| 245 |
1 |
0 |
|a Gerencia competitiva de la posada turística /
|c José Gregorio Angulo R.
|
| 260 |
|
|
|a México :
|b Editorial Trillas,
|c 2006.
|
| 300 |
|
|
|a 176 páginas ;
|c 24 cm.
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|
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|a texto
|2 rdacontent
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| 337 |
|
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|a sin mediación
|2 rdamedia
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| 338 |
|
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|a volumen
|2 rdacarrier
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| 504 |
|
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|a Incluye referencias bibliográficas e índice analítico
|
| 505 |
0 |
|
|a La posada turística: solución a la hospitalidad en un mundo de cambios -- Algo más que habitaciones -- Gerencia y filosofía de gestión de la posada -- Planificación: camino y rumbo estratégico para la posada turística -- Estrategias de marketing y búsqueda del mercado -- El desarrollo organizacional: creciendo de adentro hacia afuera -- El valor de las finanzas y el espejismo de los números en la posada turística -- Integración y asociatividad
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|a Turismo
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