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|a Beltrán y Cruces, Raul E.
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|a Creatividad publicitaria :
|b técnicas para aprender a crear anuncios publicitarios /
|c Raul E. Beltránn y Cruces.
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|a 2a. edición
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| 260 |
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|a México :
|b Editorial Trillas,
|c 2010.
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|a 158 páginas :
|b ilustraciones ;
|c 23 cm.
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| 504 |
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|a Incluye indice analitico
|
| 505 |
2 |
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|a El papel de la redaccion en la creacion de anuncios -- El anuncio publicitario -- Características de los anuncios -- Los encabezados -- El texto publicitario -- El slogan y el pie -- El escritor publicitario -- Creatividad -- Estrategia publicitaria o creativa -- Proceso de la estrategia publicitaria en siete pasos -- Estrategias de producción -- El anuncio y los medios
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