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|a Dahdá, Jorge
|e autor
|
| 245 |
1 |
0 |
|a Publicidad turística /
|c Jorge Dahdá.
|
| 250 |
|
|
|a Tercera edición
|
| 264 |
|
1 |
|a México :
|b Editorial Trillas,
|c [2005].
|
| 300 |
|
|
|a 158 páginas :
|b ilustraciones ;
|c 25 cm.
|
| 336 |
|
|
|a texto
|2 rdacontent
|
| 337 |
|
|
|a sin mediación
|2 rdamedia
|
| 338 |
|
|
|a volumen
|2 rdacarrier
|
| 500 |
|
|
|a Incluye índices onomástico y analítico
|
| 504 |
|
|
|a Incluye referencias bibliográficas
|
| 505 |
0 |
|
|a Breve historia de la publicidad -- Publicidad, promoción y propaganda -- La publicidad y su fuerza socioeconómica -- La publicidad y su fuerza psicológica -- La publicidad y su aspecto ético y legal -- La publicidad en los medios de comunicación social -- La publicidad en el turismo -- Los medios de comunicación en el turismo -- La promoción y la publicidad en la mercadotecnoa turística -- La publicidad y el proceso administrativo -- El departamento de publicidad -- Material gráfico: símbolos y lemas -- Campaña base de lanzamiento publicitario en un hotel
|
| 650 |
1 |
7 |
|a Marketing turístico
|2 Tesauro CDTE
|
| 650 |
2 |
7 |
|a Promoción del turismo
|2 Armarc
|
| 650 |
2 |
7 |
|a Publicidad
|2 Armarc
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