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|a Acerenza, Miguel Ángel
|e autor
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| 245 |
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|a Marketing en ferias turísticas /
|c Miguel Ángel Acerenza.
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| 264 |
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|a México :
|b Editorial Trillas,
|c [2005].
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|a 84 páginas :
|b ilustraciones ;
|c 24 cm.
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|a texto
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|a sin mediación
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|a volumen
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|a Incluye referencias bibliográficas e índice analítico
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|a Las ferias en el contexto del plan de marketing -- Elaboración del programa de ferias -- Preparación para la participación de la feria -- Ejecución de las actividades durante el desarrollo de la feria -- Evaluación de la participación y seguimiento de los contactos -- La acción de venta en el stand -- Aspectos relativos a la negociación en ferias
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|a Marketing turístico
|2 Tesauro CDTE
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|a Promoción de ventas
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|a Ferias
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|a Canales de comercialización
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