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|a Acerenza, Miguel Ángel
|e autor
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| 245 |
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0 |
|a Marketing de destinos turísticos /
|c Miguel Ángel Acerenza.
|
| 264 |
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1 |
|a México :
|b Editorial Trillas,
|c 2004.
|
| 300 |
|
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|a 90 páginas :
|b ilustraciones ;
|c 24 cm.
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|a texto
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|a sin mediación
|2 rdamedia
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|a volumen
|2 rdacarrier
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|a Incluye referencias bibliográficas e índice analítico
|
| 505 |
0 |
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|a Atractividad y competitividad de los destinos turísticos -- Conceptualización y estructura del plan de marketing -- Diagnóstico de la situación actual del destino turístico -- Establecimiento de los objetivos y la estrategia de marketing -- Redefinición y estudio de los mercados prioritarios para el destino -- Preparación de los planes de marketing para cada mercado prioritario -- Aplicación del plan de marketing del destino -- Introducción al control de gestión de marketing -- Control de gestión a nivel de dirección de marketing
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|a Paquetes turísticos
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|a Promoción del turismo
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