Ideas que pegan /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
Madrid :
2011.
|
| Subjects: | |
| Notas Contenido: |
|
MARC
| LEADER | 00000nam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | 000060346 | ||
| 003 | CO-BoSNA | ||
| 005 | 20260107160816.0 | ||
| 008 | 130427s2011^^^^sp^^^^^gr^^^^^001^0^spa^d | ||
| 020 | |a 9788483565834 | ||
| 040 | |a CO-BoSNA |b spa |c CO-BoSNA |e rda | ||
| 041 | 0 | |a spa |h eng | |
| 082 | 0 | 4 | |a 302.13 |b H437i |2 23 |
| 100 | 1 | |a Heath, Chip |e autor | |
| 245 | 1 | 0 | |a Ideas que pegan / |c Chip Heath, Dan Heath ; prólogo Rafa Antón. |
| 264 | 1 | |a Madrid : |b LID, |c 2011. | |
| 300 | |a 297 págimas ; |c 23 cm. | ||
| 336 | |a texto |2 rdacontent | ||
| 337 | |a sin mediación |2 rdamedia | ||
| 338 | |a volumen |2 rdacarrier | ||
| 500 | |a Incluye índice onomástico | ||
| 505 | 0 | |a Simple -- Univocamente inesperado -- Concreto -- Creible -- Emotivo -- Sucesión de hechos | |
| 534 | |p Título original: |t Made to stick | ||
| 650 | 1 | 7 | |a Psicología social |2 Armarc |
| 650 | 2 | 7 | |a Influencia social |2 Armarc |
| 650 | 2 | 7 | |a Influencia (Psicología) |2 Armarc |
| 650 | 2 | 7 | |a Persuación (Psicología) |2 Armarc |
| 700 | 1 | |a Heath, Dan |e autor | |
| 700 | 1 | |a Antón, Rafa |e autor de prólogo | |
| 952 | |0 0 |1 0 |4 11 |6 302_130000000000000_H437I |7 0 |8 GENER |9 270881 |a 11404 |b 11404 |d 2015-12-14 |l 0 |o 302.13 H437i |p 119404001914 |r 2026-01-07 16:08:16 |t Ej. 1 |w 2026-01-07 |y BOOK |z Av. Caracas No. 13-80, Bogotá | ||
| 952 | |0 0 |1 0 |4 11 |6 302_130000000000000_H437I |7 0 |8 GENER |9 270882 |a 11404 |b 11404 |d 2015-12-14 |l 0 |o 302.13 H437i |p 119404001915 |r 2026-01-07 16:08:16 |t Ej. 2 |w 2026-01-07 |y BOOK |z Av. Caracas No. 13-80, Bogotá | ||
| 952 | |0 0 |1 0 |4 11 |6 302_130000000000000_H437I |7 0 |8 GENER |9 270883 |a 76067 |b 76067 |d 2015-03-05 |l 0 |o 302.13 H437i |p 769230004147 |r 2026-01-07 16:08:16 |t Ej. 1 |w 2026-01-07 |x Proveedor: Revistas Técnicas. Se traslada desde el Centro ASTIN por pertinencia temática |y BOOK |z Calle 52 No. 2Bis - 15 Cali | ||
| 952 | |0 0 |1 0 |4 5 |6 302_130000000000000_H437I |7 0 |8 GENER |9 270884 |a 76125 |b 76125 |d 2013-04-27 |i 178075 |l 0 |o 302.13 H437i |p 769125000280 |r 2026-01-07 16:08:16 |t Ej. 1 |w 2026-01-07 |y BOOK |z Carretera Central Km. 2, Vía Tuluá - Buga | ||
| 999 | |c 56343 |d 56343 | ||
| 942 | |6 302_130000000000000__H437I | ||
