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|a Martí Parreño, José
|e autor
|
| 245 |
1 |
0 |
|a Marketing y publicidad en Internet /
|c José Martí Parreño.
|
| 264 |
|
1 |
|a Bogotá :
|b Ediciones de la U,
|c [2011].
|
| 300 |
|
|
|a 256 páginas :
|b ilustraciones ;
|c 24 cm.
|
| 336 |
|
|
|a texto
|2 rdacontent
|
| 337 |
|
|
|a sin mediación
|2 rdamedia
|
| 338 |
|
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|a volumen
|2 rdacarrier
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| 504 |
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|a Incluye referencias bibliográficas
|
| 505 |
2 |
|
|a Internet: aproximación al medio -- E-marketing -- Internet como medio publicitario -- El sitio web -- Herramientas publicitarias gráficas -- Otras estrategias de marketing y comunicación
|
| 650 |
1 |
7 |
|a Mercadeo en Internet
|2 Armarc
|
| 650 |
2 |
7 |
|a Publicidad por Internet
|2 Armarc
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| 650 |
2 |
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|a Internet
|2 Armarc
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| 650 |
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|a Mercadeo
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