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|a Céspedes Sáenz, Alberto
|e autor
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|a Investigación de mercados :
|b para una mejor toma de decisiones /
|c Alberto Céspedes Sáenz ; coordinación editorial Adriana Gutiérrez M.
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| 264 |
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|a Bogotá :
|b Ediciones de la U,
|c 2012.
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| 300 |
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|a 219 páginas :
|b ilustraciones ;
|c 24 cm.
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|a texto
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|a sin mediación
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|a Incluye referencias bibliográficas e índices de tablas y de figuras
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|a Investigación de mercados -- Muestreo -- Proyecciones de población
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|a Mercados
|x Investigaciones
|2 Armarc
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| 650 |
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7 |
|a Análisis de mercadeo
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|a Gutiérrez M., Adriana
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