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Mercadotecnia /

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Bibliographic Details
Main Author:	Maubert Viveros, Claudio
Format:	Book
Language:	Spanish
Published:	Mexico : Trillas, 2006.
Edition:	2a. edición
Subjects:	Mercadeo Segmentación del mercado Comportamiento del consumidor
Notas Contenido:	Origen de la mercadotecnia Mercado y argumentación de mercado Comportamiento del consumidor Producto Precio Promoción Publicidad Investigación de mercados

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