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Competitive technical intelligence : a guide to design, analysis, and action /

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Bibliographic Details
Main Author: Coburn, Mathias M
Format: Book
Language: English
Spanish
Published: Washington, D. C. : Oxford University Press, 1999.
Subjects:
Industria > administracion
Investigación industrial
Planificación estratégica
Tecnología industrial
Administración industrial
Notas Contenido:
  • The management of external technology
  • And overview of competitive technical intelligence
  • Focusing the competitive intelligence program
  • Sources of competitive technical intelligence
  • Patents as a source of competitive intelligence
  • Scientific literature and conference
  • Internal gatekeepers as a source of competitive intelligence
  • External gatekeepers as a source competitive technical intelligence
  • Lead users and strategic suppliers as competitive intelligence source
  • Organizing the competitive intelligence activity
  • The role of competitive technical intelligence in the strategic planning process
  • Acquisition of external technology
  • Creating the strategic alliance: partner selection
  • Negotiation the strategic alliance
  • Executing the technology transfer
Description
Item Description:Incluye apendice e índice
Physical Description:141 páginas ; 24 cm.
Bibliography:Incluye referencias bibliográficas
ISBN:0841235155

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