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|a Schnarch Kirberg, Alejandro
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|a Marketing de fidelización :
|b ¿cómo obtener clientes satisfechos y leales bajo una perspectiva latinoamericana? /
|c Alejandro Schnarch Kirberg.
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| 260 |
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|a Bogotá :
|b Ecoe Ediciones,
|c 2011.
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|a 136 páginas ;
|c 25 cm.
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|a Mercadeo y ventas
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|a Bibliografía: páginas 135-136
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|a El marketing : algunas conceptualizaciones -- Del marketing transaccional al marketing reactivo -- En busca de la lealtad -- Organización orientada al cliente.
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