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|a Acerenza, Miguel Angel
|e autor
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| 245 |
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|a Promoción turística :
|b un enfoque metodológico /
|c Miguel Ángel Acerenza.
|
| 250 |
|
|
|a 7a. edición
|
| 264 |
|
1 |
|a México :
|b Editorial Trillas,
|c [2005].
|
| 300 |
|
|
|a 128 páginas :
|b ilustraciones ;
|c 24 cm.
|
| 336 |
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|a texto
|2 rdacontent
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|a sin mediación
|2 rdamedia
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|a volumen
|2 rdacarrier
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| 504 |
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|a Incluye referencias bibliográficas e índice temático
|
| 505 |
0 |
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|a La promoción turística en el contexto del plan de marketing del destino -- Conceptualización de la promoción y de sus instrumentos -- Elaboración del programa de promoción -- Presupuestación y financiamiento de las actividades promocionales -- Evaluación de las acciones promocionales -- Estructura organizacional del departamento de marketing
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|a Promoción del turismo
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|a Marketing turístico
|2 Tesauro CDTE
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|a Paquetes turísticos
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