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|a Rivera Camino, Jaime
|e autor
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| 245 |
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|a Dirección de marketing :
|b fundamentos y aplicaciones /
|c Jaime Rivera Camino, Mencía de Garcillán López-Rua.
|
| 250 |
|
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|a Segunda edición, revisada y actualizada
|
| 264 |
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1 |
|a México :
|b Alfaomega,
|a Madrid :
|b ESIC Editorial,
|c 2009.
|
| 300 |
|
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|a 477 páginas :
|b ilustraciones ;
|c 23 cm.
|
| 336 |
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|a texto
|2 rdacontent
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|a sin mediación
|2 rdamedia
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|a volumen
|2 rdacarrier
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| 504 |
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|a Incluye referencias bibliográficas
|
| 505 |
0 |
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|a Fundamentos del marketing -- Función comercial -- Estrategias de marketing
|
| 650 |
1 |
7 |
|a Mercadeo
|x Administración
|2 Armarc
|
| 650 |
2 |
7 |
|a Análisis de mercadeo
|2 Armarc
|
| 650 |
2 |
7 |
|a Relaciones con los clientes
|2 Armarc
|
| 650 |
2 |
7 |
|a Marcas de empresas
|2 Armarc
|
| 650 |
2 |
7 |
|a Canales de comercialización
|2 Armarc
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| 700 |
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|a Garcillán López-Rua, Mencía de
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