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|a Ascanio Guevara, Alfredo
|e autor
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0 |
|a Marketing turístico /
|c Alfredo Ascanio Guevara.
|
| 264 |
|
1 |
|a México :
|b Editorial Trillas,
|c [2012].
|
| 300 |
|
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|a 124 páginas :
|b ilustraciones ;
|c 24 cm.
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| 336 |
|
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|a texto
|2 rdacontent
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|a sin mediación
|2 rdamedia
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|a volumen
|2 rdacarrier
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| 504 |
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|a Incluye referencias bibliográficas, glosario e índices onomástico y analítico
|
| 505 |
0 |
|
|a Marco referencial -- El modelo McCarthy y sus aplicaciones -- El producto -- La plaza -- La promoción -- Distribución de la fuerza de ventas -- El precio -- La miopía en el área de marketing -- Modelo para estimar el mercado potencial y su posible promoción -- La estimación de la demanda turística: enfoques estadísticos -- El marketing en momentos turbulentos o de crisis -- Segmentación del mercado -- El marketing macro -- El marketing internacional entre países -- Cuatro casos de planificación turística integral y sus mercados -- El marketing en los estudios turísticos internacionales -- Cómo seleccionar proyectos turísticos para el desarrollo -- Preguntas básicas para los estudios del mercado -- El uso de Microsoft Excel para profesionales de los negocios
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|a Marketing turístico
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|a Promoción del turismo
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|a Análisis de mercadeo
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