APA (7th ed.) Citation

Osterwalder, A., & Pigneur, Y. (2010). Business model generation: You're holding a handbook for visionaries, games changers. Wiley.

Chicago Style (17th ed.) Citation

Osterwalder, Alexander, and Yves Pigneur. Business Model Generation: You're Holding a Handbook for Visionaries, Games Changers. Estatos Unidos de America: Wiley, 2010.

MLA (9th ed.) Citation

Osterwalder, Alexander, and Yves Pigneur. Business Model Generation: You're Holding a Handbook for Visionaries, Games Changers. Wiley, 2010.