Marketing internacional /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , , |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
México :
Prentice Hall,
2009.
|
| Edition: | Quinta edición |
| Subjects: | |
| Notas Contenido: |
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MARC
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| 100 | 1 | |a Keegan, Warren J. | |
| 245 | 1 | 0 | |a Marketing internacional / |c Warren J. Keegan, Mark C. Green ; traducción Miguel Ángel Sánchez Carrión ; revisión técnica Marcela Benassini Félix [y otros]. |
| 250 | |a Quinta edición | ||
| 260 | |a México : |b Prentice Hall, |c 2009. | ||
| 300 | |a xxiv, 644 páginas : |b 28 cm. | ||
| 500 | |a Incluye índice | ||
| 504 | |a Incluye referencias bibliográficas | ||
| 505 | 2 | |a Entorno al marketing global -- Acercamiento a los mercados globales -- Mezcla del marketing global -- Estrategía y liderazgo en el siglo XXI | |
| 534 | |p Título original: |t Global marketing | ||
| 650 | 1 | 7 | |a Mercadeo |2 Armarc |
| 650 | 2 | 7 | |a Control de precios |2 Armarc |
| 650 | 2 | 7 | |a Sistemas económicos |2 Armarc |
| 650 | 2 | 7 | |a Segmentación del mercado |2 Armarc |
| 650 | 2 | 7 | |a Control de precios |2 Armarc |
| 650 | 2 | 7 | |a Liderazgo |2 Armarc |
| 700 | 1 | |a Green, Mark C. |e autor | |
| 700 | 1 | |a Sánchez Carrión, Miguel Ángel |e traductor | |
| 700 | 1 | |a Benassini Félix, Marcela |e revisor técnico | |
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