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|a Solomón, Michael R.
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|a Comportamiento del consumidor :
|b comprar, tener y ser. /
|c Michael R. Solomon ; traducción Leticia Esther Pineda Ayala ; revisión técnica Julieta Mercado González, Sofia Esqueda.
|
| 250 |
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|a 7a. edición
|
| 260 |
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|a México :
|b Pearon Educación,
|c 2008.
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| 300 |
|
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|a 633 páginas :
|b ilustraciones ;
|c 25 cm.
|
| 500 |
|
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|a Incluye índice temático
|
| 505 |
2 |
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|a Los consumidores en el mercado -- Los consumidores como individuos -- Los consumidores en la toma de decisiones -- Los consumidores y las subculturas -- Los consumidores y la cultura.
|
| 534 |
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|t Consumer Behavior
|
| 650 |
1 |
7 |
|a Comportamiento del consumidor
|2 Armarc
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| 650 |
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|a Preferencias de los consumidores
|2 Armarc
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| 700 |
1 |
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|a Pineda Ayala, Leticia Esther
|e traductor
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| 700 |
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|a Mercado González, Julieta
|e revisora
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| 700 |
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|a Esqueda, Sofía
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