Dirección de marketing /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , , |
| Format: | Book |
| Language: | Spanish English |
| Published: |
México :
2012.
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| Edition: | Catorceava edición |
| Subjects: | |
| Notas Contenido: |
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MARC
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| 003 | CO-BoSNA | ||
| 005 | 20260107161030.0 | ||
| 008 | 010831s2012^^^^mx^a^^^gr^^^^^001^0^spa^d | ||
| 020 | |a 9786073212458 | ||
| 040 | |a CO-BoSNA |b spa |c CO-BoSNA |e rda | ||
| 041 | 1 | |a spa |h eng | |
| 082 | 0 | 4 | |a 658.8 |b K874d |2 23 |
| 100 | 1 | |a Kotler, Philip |e autor | |
| 245 | 1 | 0 | |a Dirección de marketing / |c Philip Kotler, Kevin Lane Keller ; traducción María Astrid Mues Zepeda, Mónica Martínez Gay. |
| 250 | |a Catorceava edición | ||
| 264 | 1 | |a México : |b Pearson Educación, |c 2012. | |
| 300 | |a xv, 808 páginas : |b ilustraciones ; |c 27 cm. | ||
| 336 | |a texto |2 rdacontent | ||
| 337 | |a sin mediación |2 rdamedia | ||
| 338 | |a volumen |2 rdacarrier | ||
| 500 | |a Incluye glosario e índices temas | ||
| 505 | 2 | |a Comprensión de la dirección de marketing -- Identificación de las oportunidades de mercado -- Conexioón con los clientes -- Creación de marcas fuertes -- Formación de ofertas de mercado -- La entrega de valor --Comunicación del valor -- La generación de crecimiento rentable a largo plazo | |
| 534 | |p Título original: |a Marketing management | ||
| 650 | 1 | 7 | |a Mercadeo |2 Armarc |
| 650 | 2 | 7 | |a Análisis de mercadeo |2 Armarc |
| 650 | 2 | 7 | |a Relaciones con los clientes |2 Armarc |
| 650 | 2 | 7 | |a Marcas de empresas |2 Armarc |
| 650 | 2 | 7 | |a Canales de comercialización |2 Armarc |
| 700 | 1 | |a Keller, Kevin Lane |e autor | |
| 700 | 1 | |a Mues Zepeda, María Astrid |e traductor | |
| 700 | 1 | |a Martínez Gay, Mónica |e traductor | |
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