Fundamentos de marketing /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | Spanish English |
| Published: |
México :
Thomson learning,
2006.
|
| Edition: | 4a. ed |
| Subjects: | |
| Notas Contenido: |
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| 100 | 1 | |a Lamb, Charles W., |c Jr | |
| 245 | 1 | 0 | |a Fundamentos de marketing / |c Charles Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. |
| 250 | |a 4a. ed | ||
| 260 | |a México : |b Thomson learning, |c 2006. | ||
| 300 | |a 590 p : |b il |a 27 cm. | ||
| 505 | 2 | |a Generalidades, etica, responsabilidad social, y entorno del marketing...Toma de decisiones del consumidor. Marketing de negocios....Administración de los canales de marketing y la cadena de abasto...Ventas al detalle. Promoción y decisiones de fijación de precios..Publicidad, relaciones públicas y promoción de ventas | |
| 500 | |a Incluye índice y glosario | ||
| 534 | |a Essentials of marketing | ||
| 650 | 1 | 7 | |a MERCADEO |2 LEMB |
| 650 | 7 | |a ETICA DE LOS NEGOCIOS |2 LEMB | |
| 650 | 7 | |a PUBLICIDAD |2 LEMB | |
| 650 | 7 | |a SEGMENTACION DEL MERCADO |2 LEMB | |
| 650 | 7 | |a CONTROL DE PRECIOS |2 LEMB | |
| 650 | 7 | |a COMPORTAMIENTO DEL CONSUMIDOR |2 LEMB | |
| 700 | 1 | |a HAIR, Joseph F., |c Jr. | |
| 700 | 1 | |a McDaniel, Carl. Jr. | |
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