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|a Ramírez Cavassa, César
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|a Creatividad, tecnología y cambio en la gestión administrativa /
|c César Ramírez Cavassa ; colaboradora Maribel Arreola Ceballos.
|
| 260 |
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|a México :
|b Editorial Limusa,
|c ©2012.
|
| 300 |
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|a 222 páginas :
|b ilustraciones ;
|c 21 cm.
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|a Incluye referencias bibliográficas
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| 505 |
2 |
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|a Previsión administrativa -- Innovación y cambio -- Herramientas de apoyo para la gestión empresarial -- La administración y el sistema tecnológico -- Desarrollo y administración de la tecnología en la empresa -- La creatividad y el cambio -- El proceso creativo -- Técnicas creativas -- Tecnología y marketing del producto -- Gestión empresarial, productos y tecnología
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|a Planificación empresarial
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|a Gestión de negocios
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