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|a Fundamentos de marketing /
|c Mario Mesa Holguín.
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|a Bogotá :
|b Eco Ediciones,
|c c2012.
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| 300 |
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|a 269 páginas :
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|a Incluye referencias bibliográficas
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|a El mundo del marketing moderno -- Ambiente de un sistema de marketing -- Investigación de mercados -- El mercado -- Mezcla de marketing -- estrategía -- Administración de marketing -- marketing internacional
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