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|a Galindo Cota, Ramsés Alejandro
|e autor
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|a Innovación de productos :
|b desarrollo, investigación y estrategias de mercado /
|c Ramsés Alejandro Galindo Cota.
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| 250 |
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|a Primera edición
|
| 264 |
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1 |
|a Mexico :
|b Editorial Trillas,
|c 2008.
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|a 158 páginas :
|b ilustraciones, diagramas ;
|c 23 cm.
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|a texto
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|a sin mediación
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|a volumen
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|a Incluye referencias bibliográficas e índice temático
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| 505 |
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|a Mercadotecnia y desarrollo e innovación de productos -- Mercados -- Investigación de mercados -- Creatividad -- Paradigmas en el desarrollo e innovación de productos -- Desarrollo del producto -- Innovación de productos -- Modificación de productos -- Elementos que integran un producto -- Teoría del color -- Planeación estratégica -- Ciclo de vida del producto -- Reingeniería -- Modelos para el desarrollo e innovación de productos -- Método de costeo -- Comportamiento del consumidor.
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|a Análisis de mercadeo
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|a Ciclo de vida del producto
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