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|a Páramo Morales, Dagoberto
|d 1956-
|e autor
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| 245 |
1 |
0 |
|a Cultura organizacional y estilos de dirección orientados al mercado /
|c Dagoberto Páramo Morales, Elías Ramírez Plazas, Alfonso Rodríguez Ramírez.
|
| 260 |
|
|
|a Bogotá :
|b ECOE Ediciones,
|c ©2008.
|
| 300 |
|
|
|a ix, 99 páginas ;
|c 24 cm.
|
| 504 |
|
|
|a Incluye referencias bibliográficas
|
| 505 |
2 |
|
|a Concepto de Marketing -- Modos de ser, estilos de dirección y liderazgo -- Modelo para evaluar la incidencia de los estilos de dirección sobre las culturas organizacionales orientadas al mercadeo -- Metodología de la investigación -- Resultados: características socioeconómicas -- Estilos de dirección -- Lealtad de los empleados -- Orientación al mercadeo -- analisis de los clientes -- caracteristicas de la cultura organizacional.
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| 650 |
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|a Cultura organizacional
|2 Armarc
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|a Comportamiento organizacional
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|
| 650 |
2 |
7 |
|a Mercadeo
|x Toma de decisiones
|2 Armarc
|
| 650 |
2 |
7 |
|a Liderazgo
|2 Armarc
|
| 700 |
1 |
|
|a Ramírez Plazas, Elías
|e autor
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| 700 |
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|
|a Rodríguez Ramírez, Alfonso
|e autor
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