Políticas de marketing : teoría y práctica /
En este libro se pretende dar respuestas y ofrecer herramientas de gestión de marketing dentro de este nuevo universo empresarial, partiendo de las conocidas variables enunciadas por McCarthy, las 4 P´s: producto (Product), precio (Prícej, distribución (Place) y promoción (PromotíonJ, hasta analizar...
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| Format: | Book |
| Language: | Spanish |
| Published: |
Valencia :
Tirant lo Blanch,
2011.
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| Subjects: |
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