Marketing y ventas de productos industriales /
Necesidad de la ingenieria de ventas de marketing -- La empresa: sus diversas orientaciones -- El marketing y sus funciones -- El proceso del plan de marketing -- El producto industrial. La marca -- El mercado industrial -- Teoría de la comunicación -- La organización de ventas de productos industri...
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| Main Author: | REYES, Florián |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
Madrid :
ESIC,
1993.
|
| Subjects: |
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