Las claves de la publicidad /
La publicidad en el marketing -- Tipología general de la publicidad -- El emisor de la comunicación publicitaria -- La agencia de publicidad -- El receptor de la comunicación publicitaria -- Planificación estratégica -- Informacion básica: briefing -- Estrategia de comunicación publicitaria -- Los t...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
Madrid :
ESIC,
1997.
|
| Edition: | 2a. ed |
| Subjects: |
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