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|a Publicidad, marketing y comunicación :
|b herramientas para la pequeña empresa /
|c Victor Manuel Molero Ayala.
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|a Madrid :
|b Ediciones ESIC,
|c 1995.
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|a 213 páginas :
|b ilustraciones ;
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|a Qué es la publicidad -- Del marketing mix a los anuncios comerciales -- El plan de marketing de la pequeña empresa -- Efectos de la publicidad en los clientes -- Pequeñas agencias para pequeñas empresas -- Medios de comunicación y medios publicitarios -- Donde se anuncia la pequeña empresa? -- Grandes ideas en pequeños negocios: creatividad -- La gran campaña de la pequena empresa
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