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|a Vergara Cortina, Nestor
|e autor
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|a Marketing y comercialización internacional /
|c Nestor Vergara Cortina.
|
| 250 |
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|a Primera edición
|
| 260 |
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|a Bogotá :
|b Ecoe Ediciones,
|c 2012.
|
| 300 |
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|a 348 páginas :
|b ilustraciones ;
|c 23 cm.
|
| 490 |
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|a Ciencias administrativas. Comercio y negocios internacionales
|
| 504 |
|
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|a Incluye referencias bibliográficas
|
| 505 |
2 |
|
|a Integración económica -- Antecedentes de la Organización Mundial de Comercio, OMC -- Multilateralismo y regionalismo -- Enfoques teóricos de la integración -- Los acuerdos celebrados en el Hemisferio Occidental. Breve reseña del NAFTA, Mercosur, CAN, Mercado Común Centroamericano, Caricom, TLC-grupo de los tres -- Acceso a mercados -- Medidas de comercio. Medidas no arancelarias -- Procedimientos aduaneros -- Agricultura, las reglas de la OMC -- Inversión extranjera -- Marketing internacional. Evaluación del mercado internacional -- Establecimiento de las estrategias de marketing internacional -- Estructuras para operar en el mercado exterior -- Comercialización internacional -- Comercio mundial con énfasis en el comercio agropecuario -- El papel de la mediana y pequeña empresa -- La investigación en los negocios internacionales. Negocios de exportación.
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|a Integración económica internacional
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|a Tratados comerciales
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