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|a Cisneros Enriquez, Andrés
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|a Neuromarketing y neuroeconomía :
|b código emocional del consumidor /
|c Andrés Cisneros Enriquez.
|
| 260 |
|
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|a Bogotá :
|b Ecoe Ediciones,
|c 2012.
|
| 300 |
|
|
|a xi, 114 páginas :
|b ilustraciones ;
|c 21 cm.
|
| 504 |
|
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|a Incluye referencias bibliográficas
|
| 505 |
2 |
|
|a Las decisiones de consumo nunca fueron racionales -- La evidencia que hemos ignorado -- Elementos de la economía emocional -- El circuito económico emocional -- La empresa emocional -- El neuromarketing o marketing emocional -- El código emocional. Aplicando el código emocional -- El nuevo marketing mix, incorporando los aspectos emocionales -- Comunicando el código emocional -- Una estrategia emocional
|
| 650 |
1 |
7 |
|a Análisis de mercadeo
|2 Armarc
|
| 650 |
2 |
7 |
|a Comportamiento del consumidor
|2 Armarc
|
| 650 |
2 |
7 |
|a Preferencias de los consumidores
|2 Armarc
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| 650 |
2 |
7 |
|a Consumo (Economía)
|2 Armarc
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