APA (7th ed.) Citation

Arellano Cueva, R., Vite López, R., & Cantú Elizondo, P. (2010). Marketing: Enfoque América Latina. Prentice Hall.

Chicago Style (17th ed.) Citation

Arellano Cueva, Rolando, Romeo Vite López, and Pedro Cantú Elizondo. Marketing: Enfoque América Latina. México: Prentice Hall, 2010.

MLA (9th ed.) Citation

Arellano Cueva, Rolando, et al. Marketing: Enfoque América Latina. Prentice Hall, 2010.