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|a Arellano Cueva, Rolando
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|a Marketing :
|b Enfoque América Latina /
|c Rolando Arellano Cueva ; revisión técnica Romeo Vite López, Pedro Cantú Elizondo.
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| 246 |
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|a El marketing científico aplicado a Latinoamérica
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| 260 |
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|a México :
|b Prentice Hall,
|c 2010.
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| 300 |
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|a 423 páginas :
|b ilustraciones ;
|c 24 cm.
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|a Incluye bibliografía, ejercicios y preguntas de revisión y reflexión
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| 505 |
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|a Introducción al marketing -- Características del mercado latinoamericano -- Comportamiento de los consumidores y segmentación de mercados -- La investigación de marketing -- La mezcla de marketing y el producto -- La marca y el empaque -- El precio -- La comunicación con el público -- La distribución -- Las ventas -- Promoción -- Los modelos de análisis estratégico y el posicionamiento -- Estrategias competitivas -- Las aplicaciones del marketing a temas específicos
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