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Marketing : Enfoque América Latina /

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Bibliographic Details
Main Author:	Arellano Cueva, Rolando
Other Authors:	Vite López, Romeo (revisión técnica), Cantú Elizondo, Pedro (revisión técnica)
Format:	Book
Language:	Spanish
Published:	México : Prentice Hall, 2010.
Subjects:	Mercadeo > América Latina Consumidores Ventas Análisis de Mercadeo
Notas Contenido:	Introducción al marketing Características del mercado latinoamericano Comportamiento de los consumidores y segmentación de mercados La investigación de marketing La mezcla de marketing y el producto La marca y el empaque El precio La comunicación con el público La distribución Las ventas Promoción Los modelos de análisis estratégico y el posicionamiento Estrategias competitivas Las aplicaciones del marketing a temas específicos

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