Comportamiento del consumidor /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | Spanish English |
| Published: |
México D.F. :
Cengage Learning Editores, S.A.,
c2010.
|
| Edition: | 5a. Ed. |
| Subjects: | |
| Notas Contenido: |
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MARC
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| 041 | 1 | |a spa |h eng | |
| 082 | 0 | 4 | |a 658.8342 |b H852c |2 23 |
| 100 | 1 | |a Hoyer, Wayne D. | |
| 245 | 1 | 0 | |a Comportamiento del consumidor / |c Wayne D. Hoyer, Deborah J. Maclnnis ; traducción Érika Jasso Hernán D'Borneville. |
| 250 | |a 5a. Ed. | ||
| 260 | |a México D.F. : |b Cengage Learning Editores, S.A., |c c2010. | ||
| 300 | |a 493 páginas : |b ilustraciones. diagramas. fotos. ; |c 26 cm. | ||
| 500 | |a Incluye índice analítico, de autores y nombres, notas finales | ||
| 504 | |a Incluye referencias bibliográficas | ||
| 505 | 0 | |a Introducción al estudio del comportamiento del consumidor -- El centro psicológico -- El proceso de toma de decisiones -- La cultura del consumidor -- Resultados y cuestiones relacionadas con el comportamiento del consumidor. | |
| 534 | |t Consumer Behavior, Fifth Edition | ||
| 650 | 1 | 7 | |a Comportamiento del consumidor |2 Armarc |
| 650 | 1 | 7 | |a Consumo (Economía) |2 Armarc |
| 650 | 1 | 7 | |a Educación del consumidor |2 Armarc |
| 700 | 1 | |a Maclnnis, Deborah J. | |
| 700 | 1 | |a Érika Jasso Hernán D'Borneville |e traductor | |
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