Las 22 leyes inmutables de la marca : cómo convertir un producto o un servicio en una marca mundial /
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| Other Authors: | , |
| Format: | Book |
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Spanish English |
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Madrid :
McGraw-Hill Interamericana de España,
©2000.
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| Notas Contenido: |
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MARC
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| 082 | 0 | 4 | |a 658.827 |b R559v |2 23 |
| 100 | 1 | |a Ries, Al | |
| 245 | 1 | 4 | |a Las 22 leyes inmutables de la marca : |b cómo convertir un producto o un servicio en una marca mundial / |c Al Ries, Laura Ries ; revisión técnica Horacio Marchand Flores. |
| 246 | 3 | 2 | |a Las veintidos leyes inmutables de la marca |
| 260 | |a Madrid : |b McGraw-Hill Interamericana de España, |c ©2000. | ||
| 300 | |a xi, 196 páginas : |b ilustraciones ; |c 21 cm. | ||
| 500 | |a Incluye índice analítico | ||
| 505 | 2 | |a Ley de la expansión -- Ley de la publicidad -- Ley del nombre -- Ley de la empresa -- Ley de la forma -- Ley de la singularidad | |
| 534 | |p Título original: |t The 22 inmutable laws of branding: how to build a product or service into a world-class brand | ||
| 650 | 1 | 7 | |a Marcas de empresas |2 Armarc |
| 650 | 2 | 7 | |a Promoción de ventas |2 Armarc |
| 700 | 1 | |a Ries, Laura |e autor | |
| 700 | 1 | |a Marchand Flores, Horacio |e revisor técnico | |
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