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|a Alcaraz Rodríguez, Rafael
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3 |
|a El emprendedor de éxito /
|c Rafael Alcaraz Rodríguez.
|
| 250 |
|
|
|a 4a. edición
|
| 260 |
|
|
|a México :
|b McGraw-Hill Interamericana,
|c ©2011.
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| 300 |
|
|
|a xvii, 288 páginas :
|b ilustraciones ;
|c 27 cm.
|e 1 CD-ROM (12 cm)
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| 490 |
0 |
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|a McGraw-Hill Educación
|
| 500 |
|
|
|a Incluye glosario e índice analítico
|
| 504 |
|
|
|a Incluye referencias bibliográficas
|
| 505 |
0 |
|
|a Espíritu emprendedor -- Creatividad -- Trabajo en equipo -- Propuesta de valor -- Modelo de negocio -- Naturaleza del proyecto -- El mercado -- Producción -- Organización -- Finanzas -- Plan de trabajo -- Resumen ejecutivo -- Anexos del plan de negocios -- Presentación de planes de negocios
|
| 650 |
1 |
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|a Aptitud creadora en los negocios
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| 650 |
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|a Análisis de mercadeo
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