Administración del producto /
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| Main Author: | |
|---|---|
| Other Authors: | , , , |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
México :
McGraw-Hill Interamericana Editores,
©2007.
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| Edition: | 4a edición |
| Subjects: | |
| Notas Contenido: |
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MARC
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| 041 | 1 | |a spa |h eng | |
| 082 | 0 | 4 | |a 658.8 |b L523a |2 23 |
| 100 | 1 | |a Lehmann, Donald R. | |
| 245 | 1 | 0 | |a Administración del producto / |c Donald R. Lehmann, Russell S. Winer ; traducción Jorge Humberto Romo Muñoz, José del Carmen Pecina ; revisión técnica Diana Dávila R. |
| 250 | |a 4a edición | ||
| 260 | |a México : |b McGraw-Hill Interamericana Editores, |c ©2007. | ||
| 300 | |a xvi, 502 páginas : |b ilustraciones ; |c 23 cm. | ||
| 500 | |a Incluye índice | ||
| 504 | |a Incluye referencias bibliográficas | ||
| 505 | 2 | |a Planeación del marketing -- Definición de la competencia -- Análisis del atractivo de la categoría -- Análisis de la competencia -- Análisis del consumidor -- Potencial del mercado y pronóstico de ventas -- Diseño de la estrategia del producto -- Nuevos productos -- Decisiones sobre asignación de precios -- Promociones -- Administración del canal -- Administración de relaciones con el cliente -- Análisis financiero para administración de productos -- Medidas de marketing -- Medición del vaalor de los clientes -- Mercado y marca | |
| 534 | |p título original: |t Product management | ||
| 650 | 1 | 7 | |a Administración de la producción |2 Armarc |
| 650 | 2 | 7 | |a Análisis de mercadeo |2 Armarc |
| 650 | 2 | 7 | |a Competencia económica |2 Armarc |
| 650 | 2 | 7 | |a Pronóstico de ventas |2 Armarc |
| 650 | 2 | 7 | |a Productos nuevos |2 Armarc |
| 700 | 1 | |a Winer, Russell S. |e autor | |
| 700 | 1 | |a Romo Muñoz, Jorge Humberto |e traductor | |
| 700 | 1 | |a Pecina, José del Carmen |e traductor | |
| 700 | 1 | |a Dávila R., Diana |e revisor | |
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