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|a Stanton, William J.
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|a Fundamentos de mercadotecnia /
|c William J. Stanton, Charles Futrell ; traductor: Maria Elena Rosas Sanchez ; revisión técnica: Marcela Benassini Félix.
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| 250 |
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|a 4a. edición
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| 260 |
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|a México :
|b Mcgraw-hill,
|c 1989.
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| 300 |
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|a 732 páginas :
|b ilustraciones ;
|c 24 cm.
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| 500 |
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|a Indice temático y glosario
|
| 505 |
2 |
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|a La mercadotecnia moderna y su ambiente -- Mercados meta -- El producto -- El precio -- Distribución -- Promoción -- Mercadotecnia en áreas especiales -- Realización y evaluación del esfuerzo de mercadotecnia.
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| 650 |
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|a Mercadeo
|x Investigaciones
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|a Canales de comercialización
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|a Precios
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|a Análisis de mercadeo
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|a Futrell, Charles
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|a Rosas Sánchez, Maria Elena,
|e traductor
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|a Benassini Félix, Marcela,
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