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Fundamentos de mercadotecnia /

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Bibliographic Details
Main Author:	Stanton, William J.
Other Authors:	Futrell, Charles, Rosas Sánchez, Maria Elena (traductor), Benassini Félix, Marcela (revisor)
Format:	Book
Language:	Spanish
Published:	México : Mcgraw-hill, 1989.
Edition:	4a. edición
Subjects:	Mercadeo > Investigaciones Canales de comercialización Precios Venta directa Mercadeo de servicios Planificación empresarial Análisis de mercadeo
Notas Contenido:	La mercadotecnia moderna y su ambiente Mercados meta El producto El precio Distribución Promoción Mercadotecnia en áreas especiales Realización y evaluación del esfuerzo de mercadotecnia.

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