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|a Duplan, Sergio L.
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|a Factibilidad hotelera :
|b análisis y evaluación /
|c Sergio L. Duplan.
|
| 260 |
|
|
|a México, D. F. :
|b Editorial Trillas,
|c ©2006.
|
| 300 |
|
|
|a 191 páginas :
|b ilustraciones ;
|c 24 cm.
|
| 504 |
|
|
|a Incluye referencias bibliográficas e índice analítico
|
| 505 |
2 |
|
|a Proceso de desarrollo hotelero -- Importancia del análisis de factibilidad -- Entrevista con el cliente -- Planeación e investigación de campo -- Características generales del área de mercado -- Análisis de la competencia -- Análisis de oferta y demanda -- Cuantificación de la demanda -- Análisis de localización de la demanda -- Proyección en sus niveles de operación -- Descripción de las instalaciones para el hotel propuesto -- Proyecciones financieras -- Informe final al cliente -- Caso práctico
|
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|a Hoteles
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|a Análisis de mercadeo
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