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|a Gallego, Luis Felipe
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|a Marketing para hoteles y restaurantes en los nuevos escenarios /
|c Luis Felipe Gallego.
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|a Madrid :
|b Cenage Learning Paraninfo,
|c c2008.
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| 300 |
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|a xii, 289 páginas :
|b ilustraciones ;
|c 24 cm.
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|a Incluye referencias bibliográficas de libros y websites
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|a En busca del marketing -- Un futuro sin vuelta atrás -- Iniciando el camino -- Innovación y talento -- Vendemos marca? -- La nueva intermediación -- A tener en cuenta en un plan de marketing -- Los importantes de la venta -- Marketing interno -- Restaurantes a elegir -- Cuanto antes llegas, antes eres viejo -- La declaración de Berlín -- Opiniones -- Puntos claves del marketing -- La ética: algo más que un código -- El cambio climático
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|x Administración
|2 Armarc
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|a Administración hotelera
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|a Análisis de mercadeo
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|a Cambio organizacional
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