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|a Duque Gómez, Ernesto
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|a Marketing :
|b una evidencia cultural /
|c Ernesto Duque Gómez.
|
| 260 |
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|a Bogotá :
|b Ecoe Ediciones,
|c 2008.
|
| 300 |
|
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|a xv, 392 páginas :
|b ilustraciones ;
|c 24 cm.
|
| 504 |
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|a Incluye referencias bibliográficas
|
| 505 |
2 |
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|a Los productos son un repertorio de mediación social -- La dialéctica del precio del objeto -- La acción humana -- La máxima satisfacción del individuo -- La farda de las necesidades -- Comprar para vivir -- El cuerpo génesis para la cultura y mediador de consumo -- EL consumo produce eudaimonía.
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|a Consumo (Economía)
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|a Poder de compra
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|a Comportamiento del consumidor
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|a Compras
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|a Publicidad
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