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|a Ramírez Cavassa, César
|e autor
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| 245 |
1 |
0 |
|a Administración de empresas turísticas :
|b nuevas estrategias /
|c César Ramírez Cavassa.
|
| 250 |
|
|
|a segunda edición
|
| 264 |
|
1 |
|a México :
|b Editorial Trillas,
|c [2007].
|
| 300 |
|
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|a 245 páginas :
|b ilustraciones ;
|c 24 cm.
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| 336 |
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|a texto
|2 rdacontent
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|a sin mediación
|2 rdamedia
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|a volumen
|2 rdacarrier
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|a Serie Trillas turismo
|x no. 2
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| 504 |
|
|
|a Incluye referencias bibliográficas e índice analítico
|
| 505 |
0 |
|
|a Previsión y desarrollo del sector turístico -- Ciclos económicos y el sector turístico -- La evolución social y empresarial y las tendencias modernas -- La empresa turística -- Reconversión y modernización -- Reconversión del rol de la empresa turística -- Estrategias de participación en la empresa turística -- La actividad comercial en la empresa turística -- Gerencia, creatividad y cambio
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