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|a Palomares Borja, Ricardo
|e autor
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|a Merchandising :
|b teoría, práctica y estrategia /
|c Ricardo Palomares Borja.
|
| 250 |
|
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|a Segunda edición
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| 264 |
|
1 |
|a Madrid :
|b ESIC Editorial,
|c 2009.
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| 300 |
|
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|a 355 páginas :
|b ilustraciones ;
|c 24 cm.
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|a texto
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|a sin mediación
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|a volumen
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|a Introducción al merchandising -- Gestión del surtido -- La arquitectura del establecimiento comercial -- Gestión estratégica del punto de venta -- Posibles soluciones
|
| 650 |
1 |
7 |
|a Exhibición de mercancias
|2 Armarc 2.0
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| 650 |
2 |
7 |
|a Promoción de ventas
|2 Armarc 2.0
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| 650 |
2 |
7 |
|a Administración de productos
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| 650 |
2 |
7 |
|a Canales de comercialización
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