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Principios de mercadeo /

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Bibliographic Details
Main Author: Céspedes Sáenz, Alberto (autor)
Format: Book
Language: Spanish
Published: Bogotá : [2008].
Edition: Quinta edición
Subjects:
Mercadeo > Administración
Mercadeo > Investigaciones
Segmentación del mercado
Técnicas de ventas
Comportamiento del consumidor
Precios
Notas Contenido:
  • Mercadeo, economía y empresa
  • Segmentación, necesidades y tendencias
  • El producto
  • El precio
  • Comunicación
  • Las ventas
  • Distribución
  • Investigación de mercados
  • Apéndices: Plan de marketing
  • Estrategias y matrices

Antioquia/Caucasia: Unknown

Holdings details from Antioquia/Caucasia: Unknown
Call Number: 658.8 C958p
Copy Ej. 2 Available Place a Hold
Copy Ej. 3 Available Place a Hold
Copy Ej. 1 Available Place a Hold

Antioquia/La Salada: Unknown

Holdings details from Antioquia/La Salada: Unknown
Call Number: 658.8 C958p1
Copy Ej. 1 Available Place a Hold

Bogotá/Mercados Logística: Unknown

Holdings details from Bogotá/Mercados Logística: Unknown
Call Number: 658.8 C958p
Copy Ej. 2 Available Place a Hold
Copy Ej. 1 Available Place a Hold

Bogotá/Gestión Administrativa: Unknown

Holdings details from Bogotá/Gestión Administrativa: Unknown
Call Number: 658.8 C958p
Copy Ej. 2 Available Place a Hold
Copy Ej. 1 Available Place a Hold

Bogotá/Servicios Financieros: Unknown

Holdings details from Bogotá/Servicios Financieros: Unknown
Call Number: 658.8 C958p
Copy Ej. 5 Available Place a Hold
Copy Ej. 3 Available Place a Hold
Copy Ej. 4 Available Place a Hold

Centro de Servicios Financieros (Sede alterna): Unknown

Holdings details from Centro de Servicios Financieros (Sede alterna): Unknown
Call Number: 658.8 C958p
Copy Ej. 2 Available Place a Hold
Copy Ej. 1 Available Place a Hold

Bolívar/Náutico, Fluvial: Unknown

Holdings details from Bolívar/Náutico, Fluvial: Unknown
Call Number: 658.8 C958p
Copy Ej. 1 Available Place a Hold

Boyacá/Tunja: Unknown

Holdings details from Boyacá/Tunja: Unknown
Call Number: 658.8 C958p
Copy Ej. 1 Available Place a Hold

Boyacá/Santa Clara: Unknown

Holdings details from Boyacá/Santa Clara: Unknown
Call Number: 658.8 C958p
Copy Ej. 1 Available Place a Hold

Cundinamarca/Sibaté: Unknown

Holdings details from Cundinamarca/Sibaté: Unknown
Call Number: 658.8 C958p
Copy Ej. 1 Available Place a Hold
Copy Ej. 3 Available Place a Hold

Cundinamarca/Soacha: Unknown

Holdings details from Cundinamarca/Soacha: Unknown
Call Number: 658.8 C958p
Copy Ej. 2 Available Place a Hold

Cundinamarca/Villeta: Unknown

Holdings details from Cundinamarca/Villeta: Unknown
Call Number: 658.8 C958p
Copy Ej. 1 Available Place a Hold

Cundinamarca/Agroempresarial: Unknown

Holdings details from Cundinamarca/Agroempresarial: Unknown
Call Number: 658.8 C958p
Copy Ej. 1 Available Place a Hold
Copy Ej. 2 Available Place a Hold
Copy Ej. 3 Available Place a Hold

Huila/Sede Comercio: Unknown

Holdings details from Huila/Sede Comercio: Unknown
Call Number: 658.8 C958p
Copy Ej. 2 Available Place a Hold
Copy Ej. 3 Available Place a Hold
Copy Ej. 1 Available Place a Hold

La Guajira/Fonseca: Unknown

Holdings details from La Guajira/Fonseca: Unknown
Call Number: 658.8 C958p
Copy Ej. 1 Available Place a Hold

Meta/Los Naranjos: Unknown

Holdings details from Meta/Los Naranjos: Unknown
Call Number: Ej. 1
Copy Unknown (658.8 C958p) Available Place a Hold

Nariño/Lope: Unknown

Holdings details from Nariño/Lope: Unknown
Call Number: 658.8 C958p
Copy Ej. 3 Available Place a Hold
Copy Ej. 1 Available Place a Hold
Copy Ej. 2 Available Place a Hold
Copy Ej. 4 Available Place a Hold
Copy Ej. 5 Available Place a Hold
Copy Ej. 6 Available Place a Hold

Quindío/Comercio: Unknown

Holdings details from Quindío/Comercio: Unknown
Call Number: 658.8 C958p
Copy Ej. 1 Available Place a Hold
Copy Ej. 2 Available Place a Hold

Risaralda/Comercio: Unknown

Holdings details from Risaralda/Comercio: Unknown
Call Number: 658.8 C958p1
Copy Ej.2 Available Place a Hold
Copy Ej.3 Available Place a Hold
Copy Ej.4 Available Place a Hold
Copy Ej.5 Available Place a Hold
Copy Ej.1 Available Place a Hold

Santander/Vélez: Unknown

Holdings details from Santander/Vélez: Unknown
Call Number: 658.8 C958p
Copy Ej.1 Available Place a Hold

Sucre/Innovación y Servicios: Unknown

Holdings details from Sucre/Innovación y Servicios: Unknown
Call Number: 658.8 C958p
Copy Ej. 2 Available Place a Hold
Copy Ej. 3 Available Place a Hold
Copy Ej. 1 Available Place a Hold

Valle/Tulúa: Unknown

Holdings details from Valle/Tulúa: Unknown
Call Number: 658.8 C958p
Copy Ej. 1 Available Place a Hold

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