Fundamentos de marketing /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | Spanish English |
| Published: |
México :
McGraw Hill,
c2007.
|
| Edition: | 2a edición |
| Subjects: | |
| Notas Contenido: |
|
MARC
| LEADER | 00000nam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | 000057752 | ||
| 003 | CO-BoSNA | ||
| 005 | 20260107161712.0 | ||
| 008 | 060629s2007^^^^mx^a^^^fr^^^^^001^0^spa^d | ||
| 020 | |a 9788448156602 | ||
| 020 | |a 007710918X | ||
| 040 | |a CO-BoSNA |b spa | ||
| 041 | 1 | |a spa |h eng | |
| 082 | 0 | 4 | |a 658.8 |b J627f |2 23 |
| 100 | 1 | |a Jobber, David. | |
| 245 | 1 | 0 | |a Fundamentos de marketing / |c David Jobber, Jhon Fahy ; traducción Yago Moreno. |
| 250 | |a 2a edición | ||
| 260 | |a México : |b McGraw Hill, |c c2007. | ||
| 300 | |a xxiii, 378 páginas : |b ilustraciones ; |c 27 cm. | ||
| 500 | |a Incluye de ìndice de autores,de empresas y marcas, e indice analítico | ||
| 504 | |a Incluye glosario | ||
| 505 | 0 | |a La naturaleza del marketing-- El entorno global del marketing -- Comprensiòn del comportamiento del consumidor -- Investigaciòn de marketing y sistemas de informaciòn -- Segmentaciòn de mercados, definiciòn de mercados, objetivo y posicionamiento -- Gestiòn del producto y de la marca -- Gestiòn del marketing de servicios -- Estratègia de fijaciòn de precios -- Comunicaciones integradas de marketing 1. tècnicas de comunicaciòn de masas -- Direccion de l a distribuciòn -- Planificaciòn y esrategia de marketing | |
| 534 | |t Marketing | ||
| 650 | 1 | 7 | |a Mercadeo |2 Armarc |
| 650 | 1 | 7 | |a Mercadeo |x Investigaciones |2 Armarc |
| 650 | 1 | 7 | |a Marcas de empresas |2 Armarc |
| 650 | 1 | 7 | |a Posicionamiento (Publicidad) |2 Armarc |
| 650 | 1 | 7 | |a Campañas publicitarias |2 Armarc |
| 650 | 1 | 7 | |a Canales de comercialización |2 Armarc |
| 650 | 1 | 7 | |a Comunicación en mercadeo |2 Armarc |
| 700 | 1 | |a John Fahy. | |
| 700 | 1 | |a Yago Moreno |e traductor | |
| 952 | |0 0 |1 0 |4 4 |6 658_800000000000000_J627F |7 0 |8 GENER |9 296097 |a 11405 |b 11405 |d 2014-05-15 |i 128130 |l 0 |o 658.8 J627f |p 119405008068 |r 2026-01-07 16:17:12 |t Ej. 4 |w 2026-01-07 |y BOOK |z Cra. 13 No. 65-10, Bogotá D.C. | ||
| 952 | |0 0 |1 0 |4 4 |6 658_800000000000000_J627F |7 0 |8 GENER |9 296098 |a 11405 |b 11405 |d 2014-05-15 |i 128130 |l 0 |o 658.8 J627f |p 119405008069 |r 2026-01-07 16:17:12 |t Ej. 5 |w 2026-01-07 |y BOOK |z Cra. 13 No. 65-10, Bogotá D.C. | ||
| 952 | |0 0 |1 0 |4 4 |6 658_800000000000000_J627F |7 0 |8 GENER |9 296099 |a 11405 |b 11405 |d 2014-05-15 |i 128130 |l 0 |o 658.8 J627f |p 119405008070 |r 2026-01-07 16:17:12 |t Ej. 6 |w 2026-01-07 |y BOOK |z Cra. 13 No. 65-10, Bogotá D.C. | ||
| 952 | |0 0 |1 0 |4 4 |6 658_800000000000000_J627F |7 0 |8 GENER |9 296100 |a 11405 |b 11405 |d 2014-05-15 |i 128130 |l 0 |o 658.8 J627f |p 119405008071 |r 2026-01-07 16:17:12 |t Ej. 7 |w 2026-01-07 |y BOOK |z Cra. 13 No. 65-10, Bogotá D.C. | ||
| 952 | |0 0 |1 0 |4 4 |6 658_800000000000000_J627F |7 0 |8 GENER |9 296101 |a 11405 |b 11405 |d 2013-05-02 |i 126099 |l 0 |o 658.8 J627f |p 119405008283 |r 2026-01-07 16:17:12 |t Ej. 3 |w 2026-01-07 |y BOOK |z Cra. 13 No. 65-10, Bogotá | ||
| 952 | |0 0 |1 0 |4 4 |6 658_800000000000000_J627F |7 0 |8 GENER |9 296102 |a 11415 |b 11415 |d 2012-08-28 |i 153174 |l 0 |o 658.8 J627f |p 119405000083 |r 2026-01-07 16:17:12 |t Ej. 1 |w 2026-01-07 |x Descarte por contaminación 24/06/2025 |y BOOK |z Calle 24 No. 27A-62 Bogotá | ||
| 952 | |0 0 |1 0 |4 3 |6 658_800000000000000_J627F |7 0 |8 GENER |9 296103 |a 11415 |b 11415 |d 2013-05-02 |i 126099 |l 0 |o 658.8 J627f |p 119405008282 |r 2026-01-07 16:17:12 |t Ej. 2 |w 2026-01-07 |x Descarte por contaminación 24/06/2025 |y BOOK |z Calle 24 No. 27A-62 Bogotá | ||
| 952 | |0 0 |1 0 |4 6 |6 658_800000000000000_J627F |7 0 |8 GENER |9 296104 |a 25513 |b 25513 |d 2016-12-05 |i 31761 |l 0 |o 658.8 J627f |p 259513001529 |r 2026-01-07 16:17:12 |t Ej. 1 |w 2026-01-07 |y BOOK |z Vereda Bojacá, Carrera 11, Sector el Darién, Lt 1. Chía | ||
| 952 | |0 0 |1 0 |4 5 |6 658_800000000000000_J627F |7 0 |8 GENER |9 296105 |a 68545 |b 68545 |d 2014-03-28 |i 185280 |l 0 |o 658.8 J627f |p 689545002108 |r 2026-01-07 16:17:12 |t Ej. 1 |w 2026-01-07 |y BOOK |z Cra. 11 No. 13-13, Málaga | ||
| 999 | |c 61749 |d 61749 | ||
| 942 | |6 658_800000000000000__J627F | ||