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|a Limas Suárez, Sonia Janneth
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|a Marketing empresarial :
|b dirección como estrategia competitiva /
|c Sonia Janneth Limas Suárez.
|
| 260 |
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|a Bogotá, :
|b Ediciones de la U.,
|c c2012.
|
| 300 |
|
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|a 276 páginas :
|b ilustraciones ;
|c 24 cm.
|
| 504 |
|
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|a Incluye referencias bibliográficas
|
| 505 |
2 |
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|a Introducción al marketing -- Marketing estratégico -- Marketing táctico -- Planeación estratégica de marketing.
|
| 650 |
1 |
7 |
|a Mercadeo
|2 Armarc
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| 650 |
1 |
7 |
|a Análisis de mercadeo
|2 Armarc
|
| 650 |
1 |
7 |
|a Segmentación del mercado
|2 Armarc
|
| 650 |
1 |
7 |
|a Comportamiento del consumidor
|2 Armarc
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| 650 |
1 |
7 |
|a Planificación estratégica
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