La gran idea : cómo ganar con ideas extravagantes que ¡sí venden! /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
Mexico :
McGraw-hill,
1994.
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| Subjects: | |
| Notas Contenido: |
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MARC
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| 041 | 1 | |a spa |h eng | |
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| 100 | 1 | |a Lois, George | |
| 245 | 1 | 3 | |a La gran idea : |b cómo ganar con ideas extravagantes que ¡sí venden! / |c George Lois, Bill Pitts ; Traducción de Guadalupe Meza Staines. |
| 260 | |a Mexico : |b McGraw-hill, |c 1994. | ||
| 300 | |a 306 páginas : |b ilustraciones ; |c 24 cm. | ||
| 500 | |a Incluiye índice analítico y onomástico | ||
| 505 | 2 | |a Crear la gran idea -- Nutrir la gran idea -- Lleve a cabo la gran idea | |
| 534 | |t What´s the big idea? | ||
| 650 | 1 | 7 | |a Publicidad |2 Armarc |
| 650 | 1 | 7 | |a Posicionamiento (Publicidad) |2 Armarc |
| 650 | 1 | 7 | |a Aptitud creadora en publicidad |2 Armarc |
| 700 | 1 | |a Pitts, Bill | |
| 700 | 1 | |a Meza Staines, Guadalupe |e traductor | |
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